Kunlun Chrysanthemum Package
Kunlun Snow Chrysanthemum is positioned as a high-end tea drink, creatively designed around Mt. Kunlun’s pure and healthy environment. The chrysanthemum has always been regarded as a symbol of loneliness and bright festival, elegance, and arrogance. The chrysanthemum is deeply loved by ancient Chinese literati because of its blooming in late autumn, fearless of cold.
The overall box shape adopts a big proportion of white, reflecting the characteristics of Mt. Kunlun. When the box is opened, it has a sense of structure with layers of steps. It uses LED lights and matte film materials to create sparkling lighting effects through graphic hollowing, as if flowers are blooming.
In addition, the packaging box has also been intelligently designed, which can be recycled as storage boxes and home lighting through charging. The use of starlight film increases the sense of touch and class; the inner box is in black color, which forms a strong contrast with the outer box, in the form of hollow expose the product inside; use sustainable paper, embellish the bronzing process, reflecting the delicate feeling of the product.
The whole design is clean and concise, with layers of surprises, the box-shaped opening has a strong sense of interaction with consumers, and it can be repeatedly displayed and used.