The WorldStar Awards is the highest award for excellent packaging design selected by the World Packaging Organization (WPO) worldwide, representing the development direction of global packaging design.

Founded in 1968, the United Nations World Packaging Organization (WPO) is a non-profit international organization dedicated to developing the packaging industry in countries around the world. WorldStar is one of the main activities of WPO and is an outstanding global award in the field of packaging. It demonstrates the continuous progress of packaging design and technology in the fields of packaging structure, environmental protection and energy saving, and regional cultural heritage, and creates a learning and fresh international standard of excellent packaging.

The selection is held once a year and is one of the top honors in the global packaging industry. It aims to recognize outstanding achievements in the field of packaging art and create international packaging standards that keep pace with the times.

After selection by the World Packaging Organization (WPO), two of Bai Xinglong’s creative packaging design works won the “World Star” Packaging Award. They are Gujing Gongjiu-Qushui Liushang and Xijiu-Environmental Protection. They won this international award for their exquisite craftsmanship, novel structure and ingenious integration of culture and art!

At 18:30 local time on June 14, 2024, the “World Star” Packaging Award Ceremony was held in Bangkok, Thailand. A total of 350 winners and packaging industry professionals from 41 countries and regions around the world attended the ceremony. Bai Xinglong attended the award ceremony as the winning design company.

Bai Xinglong’s creative director Mr. Xue Yanbing and two creative directors Mr. Sun Zishuo and Mr. Qiu Hanzhong received the honorary trophy belonging to Bai Xinglong as company representatives.

In this era of surging global design waves, Bai Xinglong is honored to stand on the stage of international design competitions. With its outstanding creativity and unremitting efforts, it has won the highly anticipated international design award and become the winning design company in this selection.

This honor is not only an affirmation of Bai Xinglong’s design strength, but also the best testimony to the rise of China’s design industry.

We are well aware of the weight behind this honor. This is not just an award, it represents a pursuit of excellent design concepts, a perfect combination of in-depth exploration of traditional culture and modern design, and it is also the persistence and inheritance of design values ​​by Chinese designers.

The Bai Xinglong design team is composed of a group of creative and passionate designers. They have a persistent pursuit of design and profound attainments. So far, they have won 133 international design awards. It is their unremitting efforts that make our works stand out among many international design works and win the high recognition of the judges.

In this award-winning work, traditional Chinese elements are cleverly combined with modern design techniques to show a unique oriental charm, deeply explore the essence of Chinese culture, and integrate it into the design, so that the work has both traditional beauty and modern sense. This fusion is not only a heritage of Chinese culture, but also an innovative attempt at modern design.