With the continuous innovation and development of the packaging design industry, the form of product gift box packaging design is also constantly innovating, and a variety of new packaging methods are emerging, among which, product packaging design is a very unique packaging method, in the gift box packaging design of some high-end products, the requirements of this packaging design are more general.

Packaging allows consumers to have an intuitive feeling of product gift box packaging design, such as touch, sight or smell. Functional packaging is mainly to protect what is inside the package from losing any value, while the packaging described here is mainly to establish an external overall feeling, such as smell, texture structure, visual effect, etc. Another purpose of packaging is to maintain the integrity of the product.

Packaging is a certain sensory experience that allows consumers to see the taste of the product or the packaging, which can be said to be the application of synesthesia in literature in packaging design. Enterprises can determine whether it is suitable for sensory packaging according to the characteristics of their own products, and what form of sensory packaging is suitable to attract consumers over through packaging.