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  • BXL Packaging Factory

    BXL Packaging Factory

    BXL is headquartered in Shenzhen, right next to HK, with 5 subsidiaries. With 3 factories and over 700 employees. The creative design team is divided into 9 creative groups and 2 high-end studios.  We offer service that includes packaging production, primary, secondary & tertiary packaging d...
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  • Chinese Valentine’s Day Jewelry Gift Box Design

    Chinese Valentine’s Day Jewelry Gift Box Design

      The Qixi Festival (Chinese: 七夕), also known as the Qiqiao Festival (Chinese: 乞巧), is a Chinese festival celebrating the annual meeting of Zhinü and Niulang in Chinese mythology. The festival is celebrated on the seventh day of the seventh lunisolar month on the Lunisolar calendar. The festi...
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  • BXL Creative Won IF Design Award 2022

    BXL Creative Won IF Design Award 2022

    Fruit Oolong Tea The packaging is creatively designed based on fruit oolong tea, and by giving different personalities to fruit teas such as mango, grape, peach, and blueberry flavors, it represents the diverse personalities of today's young people.  Using fragmented ...
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  • Lady M Mooncake box

    Lady M Mooncake box

    The 2019 packaging design for Lady M mooncake box animates Eastern cultural images through a device called zoetropes. Customers spin the body of a cylinder to observe a sequential movement of a leaping rabbit that progresses with the changing phases of the moon. ...
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  • L’Oreal Anti-wrinkle Essence PR Gift Package

    L’Oreal Anti-wrinkle Essence PR Gift Package

    Challenge: The goal of creating this gift package: L’Oreal hopes that this PR kit will surprise KOLs, trigger their interest to share with followers and contribute to the promotion of the brand. Therefore, the first consideration in packaging research and development: how to attract and impress ...
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  • Soda Packaging Design And Branding

    Soda Packaging Design And Branding

    This soda created by BXL Creative is full of fun, from logo to packaging design to brand image. In recent years, soda has become a hit in the industry, attracting more attention while more and more brands are joining the market. BXL always believes that a good product must study the consumers an...
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  • Dragon Boat Festival Celebration

    Dragon Boat Festival Celebration

    The Dragon Boat Festival (端午节) is a traditional Chinese holiday which occurs on the fifth day of the fifth month of the Chinese calendar, which corresponds to late May or June in the Gregorian calendar. On June 3, 2022, our company conducted the Dragon Boat Festival a...
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  • Jewelry Packaging Design

    Jewelry Packaging Design

    Design keywords: love, fun and fashion The gift box is cleverly designed to open from the middle, like opening the curtain at the center of the stage. Each type of jewelry has an in...
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  • L’Oreal’s Age Perfect Deluxe Skincare PR Kit

    L’Oreal’s Age Perfect Deluxe Skincare PR Kit

    Full of sense of technology: The texture of truffles and the cut feeling of diamonds are combined to create an exclusive visual symbol. The packaging designation uses a tiled pattern, which is like a truffle bursting on the packaging. The overa...
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  • Pr Kits for Mid-Autumn Festival

    Pr Kits for Mid-Autumn Festival

    The gift box contains moon cakes and skincare sets, the box revolves around mid-autumn, laboratory and future, creating a sense of interstellar travel atmosphere.  The illustration takes the space capsule as the background...
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  • 2021 BXL Creative Participated in the China Food and Drinks Fair

    2021 BXL Creative Participated in the China Food and Drinks Fair

    The theme of BXL in this China Food and Drinks Fair is "Telling Product Stories with Creativity": BXL Famous Wine Experience Showroom, Brand Experience Showroom, Light Bottle Experience Warehouse Sauce Wine Experience Showroom, New Style Experience Showroom, and Cultural...
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  • Packaging Design Strategies

    Packaging Design Strategies

    1、The packaging design should be highly identical to the brand strategy. Product packaging is very concrete. Packaging design is the need to transform strategic concepts into visual language that consumers can quickly recognize. The strategy for consumers to get to the ...
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