Project: Yipin Jingzhi Liquor

Brand: Yipin Jingzhi

Service: Design

Category: Liquor

Since 2017, Jingzhi Liquor Industry and BXL Creative have launched a series of cooperation to create a series of strategic products.

This time, BXL Creative and Jingzhi Liquor Industry jointly created the high-end product of Lu Liquor "Yipin Jingzhi sesame flavour," helping to realize the "10 Billion Project" of Jingzhi Liquor Industry. On March 18, 2019, Yipin Jingzhizhixiang also won the title of "Super IP of China's Liquor Industry"!

The whole packaging makes people feel the elegant and refined artistic beauty in visual processing and a high-end atmospheric fashion beauty. The overall style is modern and straightforward, in line with international aesthetics, while enhancing the value of the product, it is also very environmentally friendly, ingenious, and original.

The logo contains many painstaking thoughts of the designer: the logo is usually a representative of a group organization (such as a distillery) with a long history and profound culture. The designer uses the logo to express Jingzhi Liquor's old brand status, combining classic with modernity perfectly.

The name of the main product adopts the logo form that conforms to the modern international aesthetics, the European shield is the basic shape, and the exquisite metal plate is used to enhance the value of the packaging.

Combining brewing materials, product name information, company logo, and other elements to form the main symbol of Yipin Jingzhi, symbolizing the brand as the representative of Chinese sesame-flavored liquor and conveying a concept of high-end honor.

The sign "Jing" on the top of the nameplate resembles an ancient bronze liquor cup and a bronze bell cauldron as if it is telling the history of Jingzhi. The two sides of the nameplate are decorated with wheat, which fully demonstrates the craftsmanship of the brewer. Only pure grain brewing can present good quality Liquor.

In the box-shaped design, Yipin Jingzhi is more atmospheric than ordinary liquor packaging. The designer of BXL Creative uses the method of opening from the middle to the sides in the outer packaging, which means "open the door with sesame seeds, good luck comes." They open the door to happiness and feel the mellow aroma and the beauty of life together; at the same time, it also implies that Yipin Jingzhi opens his arms to show the confidence. When the outer box is fully opened, Yipin Jingzhi is presented to us as a precious gift.

When the calm and majestic blue meets the dazzling and noble gold, the noble Yipin Jingzhi was born. The bottle body uses a matte texture of dark blue, showing a steady and solemn temperament. The matte gold nameplate is low-key and luxurious, more elegant, and noble. In the application of packaging box craftsmanship, designers use paper printing techniques to reflect the visual effects of luxury leather, showing the sense of packaging quality while complying with environmental protection.